The native AI studio bringing classic toy brands to life through scripted and unscripted entertainment.
Explore What We DoThe toy industry is no longer just about shelf space. Barbie proved a classic toy brand can anchor a billion-dollar film. Streamers and studios are hungry for beloved, recognizable IP — scripted and unscripted. Toy rights holders are sitting on decades of untapped entertainment potential.
Adults 18+ are the fastest-growing segment, fueled by nostalgia and collectible culture.
Barbie, Lego, Monopoly, Hot Wheels — proven IP translates directly to viewing intent.
Our AI production stack compresses development from 18 months to under 6 months.
Proof of concept: Barbie ($1.4B box office), The LEGO Movie universe, LEGO Masters (15+ countries), Hot Wheels: Ultimate Challenge.
We are a native AI studio built to bring classic toy brands to life — developing and producing scripted series, films, and unscripted formats for global toy IP rights holders.
We are not a technology platform. We are producers — with AI in our DNA.
Using the latest available AI tools for creative development, pre-production, on-set efficiency, and post, we compress timelines, reduce costs, and unlock projects that were previously impossible to greenlight.
From toy concept to series bible, pilot script, or format sizzle — faster than any traditional house.
AI tools drive creative development, writing support, previz, budget modeling, and on-set data flows.
We start with the toy — its mechanics, emotional pull, and audience — and build the story around it.
Deliverables designed for streaming and broadcast from day one — no format retrofitting.
Adults 18+ are the fastest-growing toy consumer segment, driven by nostalgia. This demographic has massive streaming purchasing power and craves content that connects to their childhood.
Studio and streaming buyers favor recognizable IP as a hedge against risk — in scripted features and unscripted formats alike. Toy IP brings built-in awareness, brand partnerships, and cross-promotional leverage.
Barbie: $1.4B+ global box office. The LEGO Movie: a scripted franchise universe. LEGO Masters: 15+ countries. Toy IP works on screen — scripted and unscripted, at scale.
We partner with toy IP rights holders across four service lines — from strategic counsel to full studio production, spanning scripted and unscripted entertainment.
Catalog audits, franchise strategy, buyer positioning, and AI-readiness counsel — we map the entertainment potential sitting inside a rights holder's brand portfolio.
AI-accelerated development and production for our partners' own projects — writers' rooms, previz, budget modeling, sizzles, pilots, and full series delivery.
We develop and produce scripted series, films, and unscripted formats built on classic toy brands — created with rights holders, pitched to global buyers.
We create and own original toy-inspired entertainment — AI-native from day one, with licensing, game, and merchandise upside retained by the studio.
We analyze the rights holder's full catalog — game mechanics, emotional hooks, audience history, and cultural relevance.
Week 1–2Using AI-assisted brainstorming and competitive analysis, we generate 5–10 distinct scripted and unscripted concepts per IP.
Week 2–4Top 2–3 concepts get full treatment: series or show bible, episode structure, character and contestant arcs, and tone doc.
Week 4–8Our AI stack generates mood reels, pre-visualization sequences, and pitch visuals — without a camera crew.
Week 6–10Complete pitch deck, bible, sizzle reel, and budget model — ready for streamer and network submission.
Week 8–12On greenlight, we move to full pilot production using our AI-augmented on-set infrastructure and crew relationships.
Month 4–6Emmy Award-winning Creative Technology and Innovation Executive. 25 years across Universal, Disney, Apple, and NBC.
Unscripted TV executive producer and showrunner. Reinvented BattleBots franchise. Created Netflix's Hyperdrive.
Serial entrepreneur with ventures at DreamWorks, Paramount, and incubators with Technicolor, Netflix, Disney+, and HBO.
Head of Unscripted & Documentary at Evoke Entertainment. Represents top-tier production companies and talent.
From playtime to primetime. Your IP. Our AI. The world's screens.
Start the ConversationBen Havey · ben@toyboxentertainment.com · toyboxentertainment.com